Yeah it started off bad. I had to fire someone that used to be a great employee due to rumors I may never fully confirm. It was one of the hardest things I've ever had to do. I did what had to be done with the utmost professionalism and respect- probably more respect than was deserved....I have a soft heart and like to believe the good in people.
I also met owners of a yogurt store doing OVER THREE TIMES the amount of sales as me just because their location is probably the best in the state if not the nation. These guys weren't lying- they own four restaurants and they knew their financials and margins well. What really gets under my skin is they are just another cookie-cutter bright and tacky yogurt shop- worst of all their yogurt is icy! Yet none of that matters because LOCATION, LOCATION, LOCATION is everything. Unfortunately, I say it all the time- you could have the most beautiful, clean, friendly store with the creamiest frozen yogurt in the middle of the desert and you will fail!
Yeah I'm jealous as every motivated entrepreneur should be. All my hard work is undermined because I live in the middle of nowhere and commute 25 minutes to my store which is the last stop off the suburban train from Philly. I'm population challenged! It's NOT FAIR!!!
I find comfort wallowing in my sorrows and negativity. I am overly observant to the point where I know I am being ridiculous. I want to be pissed off. I want bigger and better things.
I don't know exactly what those things are but one thing I do know is that perception = reality. Today was tough but it only sucked because I wanted it to suck. Sometimes you force yourself to be upset to make sure you can still feel. To realize how good it is when it gets good!
Problem is it will only get good if YOU make it get good..."It's not what happens to you, but how you react to it that matters"~ Epictetus.
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